Changing UK perceptions about Whole Foods Market Kensington, making it a credible everyday food offer. Focusing on the store's experts and the quality of organic food available, an environmentally friendly campaign was rolled out locally, including minimal leafleting, email offers, bluetooth, and 6-sheets on the Kensington high street. Wholesome photography was commissioned and the offer was translated everywhere from store windows to in store displays. Work completed at Boxer.
—
